The #AUGMENT program was rolled-out across Europe, North America, Latin America, Asia Pacific and other emerging markets to a range of marketers at various levels. Through online learning and tailored workshops, learners boosted their digital knowledge and gained certification.
The impact on marketers has been significant. “It motivated them and helped them to embrace the digital marketing journey. They created this community that is really important to drive digital marketing and people exchanging about ideas, strategies, templates, and there's a lot of energy now in the marketing teams that are involved,” stated Utz.
It has also had an impact on they way Straumann Group achieved their business objectives. With digital now at the heart of their marketing strategies, there is no way a major new product would be launched without a strong digital marketing campaign with the clear objective to drive lead generation to their sales teams.
On completion of the program, the feedback from learners has been phenomenal. After conducting a survey, employees rated the workshops and learning an average of 4.5 out of 5 making it a hugely successful initiative for the company.
Thinking on the collaboration itself, Straumann Group believes the partnership has always kept the unique needs of their business and workforce in mind. “The collaboration with the Digital Marketing Institute was a fantastic one, openness, really reacting on the individual needs that our company has, but bringing in a lot of the experience that they gathered in the market. We gained a lot and are looking forward to the future,” concluded Rainer Schlegel, VP Global Head of Marketing Communications.