Feb 10, 2021
Did you know Valentine's Day sees the 2nd biggest online spend after Black Friday? Expected to be up to $21bn this year!
Here at DMI we wanted to help you some key tips for your social strategy for this year's Valentine's Day. On this Facebook live talk, DMI tutor Sean Kenny presented some novel approaches to this important holiday, with a look at some great examples. Sean helps our students on all our courses, including the Social Media Marketing Course so he really has his finger on the pulse.
Social media profile images and cover photos Make sure it’s a Valentine’s Day tie-in that allows your brand to still be recognizable but also celebrates the holiday!
Create dedicated Valentines day Posts and include your best selling services and products.
If your budget allows it, creating a dedicated app or a landing page.Will attract more people and offer more information, which ultimately backs up your social media efforts.
Have a unique App or Landing page on your website. Keep your posts short and to the point for the highest engagement rates, and redirect people to your app or LP. UTM codes also helpful.
“47% shoppers choose either “social networks” or “visual social networks” as their main sources of inspiration. ” 2017 Total Retail Survey by PWC (source, page 15)
2021 and beyond is all about authenticity and original content, so why not try your hand at a user-generated content (UGC) campaign?
Approx 50% of people are single in developed markets.12% treat themselves on Valentines Day.
Hashtags make your more discoverable and will engage users more. Here are some key ones you should know for Valentine's Day.
Offering a last-minute Valentine’s Day gift idea that includes your products/services and others (non-competitors). Pick romantic-themed and self-love items (or paired products, like a best seller with chocolate) and showcase them in a post or story.
Try out some ideas like:
Lockdowns in many of the key high spending markets around the world and there should be a big shift towards online shopping and in particular a focus on mobile.
Spend that traditionally might have gone on weekends away, restaurants and other outdoor activities may well go online
Keep an eye out for upcoming DMI Facebook Live events on our Facebook Page.