The Future of Paid Search Advertising

by Brendan Almack

Posted on Feb 18, 2022

We've covered a lot of ground in the podcast about SEO but what's the current state of Paid Search. Well, it has changed enormously over the last few years, as Will Francis learns from Brendan Almack, MD of Wolfgang Digital. They chat about the three main ways in which Paid Search is changing: it's moving up the funnel, the wide-ranging effects of automation (Smart Bidding), and how cost per click is increasing. Listen in and learn from the experts! 

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Brendan Almack

Brendan Almack is the Managing Director of Wolfgang Digital

In a previous life, Brendan worked as a Geotechnical Engineer analyzing data and trying to use the data to solve problems. Now he works in digital marketing… and does pretty much the same thing. 

Brendan is the Managing Director of Wolfgang Digital, an Irish-based performance marketing agency working with brands around the World. He is particularly interested in performance digital marketing with a focus on integrating marketing activities across multiple channels. Like all Wolfgangers, he’s obsessed with defining and accurately measuring campaign KPI’s. Brendan’s work has won multiple Irish & International awards including “Best Integrated Strategy” at the Drum Awards. Brendan is a regular speaker on the international circuit having spoken at Hero Conf, SMX, SES, Friends of Search, and 3XE. 

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