Email Analytics: Measuring What Matters in a Privacy-Driven World with Karen Talavera

23rd Mar 2022 03:00pm GMT
Email Analytics: Measuring What Matters in a Privacy-Driven World with Karen Talavera

Big tech has led a major shift in the data privacy landscape, and it’s affecting how email marketing’s success can be measured. 

Apple's Mail Privacy Protection, the sunsetting of third-party cookies on Apple, Mozilla and soon Google, and other changes means what we can track is being limited and must evolve. We’ve come to depend on standard metrics like opens, clicks and forwards - but what happens if they become harder to obtain or go away entirely? And what really matters anyway when it comes to measuring channel success and analyzing performance?

Join Karen Talavera, founder of email strategy firm Synchronicity Marketing and vice chair of the Email Experience Council  as she breaks down the changing data privacy landscape and its impact on email marketing, defines the KPIs we should focus on (and how to accurately measure them), and illustrates ways to extract insight, determine financial contribution, and gain intelligence from subscriber interactions with email for optimizing future performance and maximizing subscriber satisfaction.

Whether you’ve been confused about email analytics from the start or are an expert data scientist there’s no denying the rules around consumer data are quickly evolving and we as email marketers must adapt. Get a jump on how to move forward in a post privacy-driven world and lead change in your organization.
During this webinar you'll learn:

  • How recent tech-driven changes have impacted the ability to measure email engagement.
  • Core email metrics, how to calculate them, and the value of what they tell us. 
  • Where to pivot your analytical focus in light of evolving data issues.
  • Email campaign analysis for insights into what’s working and where to test.
  • A new perspective on the response process, what matters, and email’s top and bottom-line impacts.
  • Date and time
  • Mar 23rd 2022
    Starts 03:00pm GMT
  • Location
  • Online
  • Add to calendar
  • Categories
    • Email Marketing
    • Data and Analytics