Big tech has led a major shift in the data privacy landscape, and it’s affecting how email marketing’s success can be measured.
Apple's Mail Privacy Protection, the sunsetting of third-party cookies on Apple, Mozilla and soon Google, and other changes means what we can track is being limited and must evolve. We’ve come to depend on standard metrics like opens, clicks and forwards - but what happens if they become harder to obtain or go away entirely? And what really matters anyway when it comes to measuring channel success and analyzing performance?
Join Karen Talavera, founder of email strategy firm Synchronicity Marketing and vice chair of the Email Experience Council as she breaks down the changing data privacy landscape and its impact on email marketing, defines the KPIs we should focus on (and how to accurately measure them), and illustrates ways to extract insight, determine financial contribution, and gain intelligence from subscriber interactions with email for optimizing future performance and maximizing subscriber satisfaction.
Whether you’ve been confused about email analytics from the start or are an expert data scientist there’s no denying the rules around consumer data are quickly evolving and we as email marketers must adapt. Get a jump on how to move forward in a post privacy-driven world and lead change in your organization.
During this webinar you'll learn: