According to the KSA Vision 2030 mission statement, “The National Transformation Program aims to develop the necessary infrastructure to create an environment that enables the public, private and non-profit sectors to achieve the Kingdom’s Vision 2030. This will be accomplished by achieving Governmental Operational Excellence, supporting digital transformation through public and private institutions.”
Dar Al-Hekma University recognised that working with the DMI they could help them to address this digital transformation in a real and meaningful way, preparing their graduates for a digital future.
Nora Al-Jindi, Marketing Chair, had the following to say regarding the local employment market in Saudi Arabia:
We are the 13th largest digital economy in the world. So we are definitely on the right track. If you do not have any digital skills you may not be offered a job in marketing. This is what we are hearing from the industry… Everything is digital!’